Boutique Travel Retail Consultancy · Dubai
One partner.Your brand.Our full attention.
Meridian Partners works with a select number of brands at any one time. When you engage us, you work directly with Ziad Jabre — 24 years of travel retail expertise, senior retailer relationships, and hands-on execution across MEA, Europe, Asia Pacific, and the Americas. No juniors. No handoffs. Just results.
Experience
Volume growth built
Airports managed
Regions covered
Client Profiles
Two Client Profiles. One Common Need.
Profile 01
The Brand Entering Travel Retail
Strong brand in domestic or online channels. TR is a clear opportunity but the channel is unknown. No retailer relationships or dedicated TR team. Needs strategy, pricing, and a market entry plan.
Profile 02
The Brand Seeking a Distributor
Committed to TR — needs local representation. Current distributor is underperforming or absent. Wants a trusted partner to own retailer relationships. Needs sell-through management and market intelligence.
Our Global Reach
Direct relationships across the world's most important travel retail hubs
Regions
Key Airports
Countries (via Lagardère network)
Years of Relationships
Airports Managed at Mars
Differentiators
Built It. Not Just Advised On It.
Most consultants have never actually built a GTR function. Ziad Jabre has done it twice — with extraordinary results.
Direct Retailer Relationships
Senior relationships with buyers at DFS, Avolta, Heinemann, Lagardère, Dubai Duty Free and key regional operators.
Multi-Region, Multi-Category
MEA, Europe, and Asia Pacific. Spirits, food, beauty, and fashion.
Boutique Means Senior Access
You always work directly with Ziad. No handoff to juniors. No 40-brand portfolio where yours gets lost.
Commercial, Not Academic
Advice built with P&L accountability. Strategies designed around your economics.
Trilingual & Culturally Fluent
Arabic, French, and English natively. Essential in relationship-led TR markets.
Proven Track Record
400%+ volume growth, 600%+ profit growth, #1 at Dubai Airport for 4 consecutive years.
What Clients Say
Meridian Partners works with a small number of brands at any one time — which means every client gets Ziad's full attention and genuine commitment.
I had the privilege of closely collaborating with Ziad on the confectionery business at Mumbai airport stores during my tenure at Duty Free Shoppers (DFS). Serving as our sales representative from Mars Travel Retail, Ziad played a pivotal role in our achievements. Ziad's profound grasp of the travel retail industry and local market dynamics proved instrumental in not only exceeding our sales targets but also ensuring shopper satisfaction. Notably, he established a strategic local distribution partnership that ensured a steady supply of Mars brand products, a feat that eluded others major brands grappling with supply issues. What sets Ziad apart is his keen market acumen and his practice of actively listening to not only buying teams but also to on-floor sales teams, a critical factor in building a successful and enduring business. Moreover, Ziad's recognition of the value of creative, locally themed branded spaces, executed with the support of his marketing team, played a pivotal role in our remarkable success. In sum, Ziad is a dedicated and results-oriented sales professional. His expertise, commitment, and innovative approach will undoubtedly contribute to the success of any organization fortunate enough to have him on board.
— Megan Wycoff, DFS Group
Mumbai Airport Stores
I had the privilege of closely collaborating with Ziad on the confectionery business at Mumbai airport stores during my tenure at Duty Free Shoppers (DFS). Serving as our sales representative from Mars Travel Retail, Ziad played a pivotal role in our achievements. Ziad's profound grasp of the travel retail industry and local market dynamics proved instrumental in not only exceeding our sales targets but also ensuring shopper satisfaction. Notably, he established a strategic local distribution partnership that ensured a steady supply of Mars brand products, a feat that eluded others major brands grappling with supply issues. What sets Ziad apart is his keen market acumen and his practice of actively listening to not only buying teams but also to on-floor sales teams, a critical factor in building a successful and enduring business. Moreover, Ziad's recognition of the value of creative, locally themed branded spaces, executed with the support of his marketing team, played a pivotal role in our remarkable success. In sum, Ziad is a dedicated and results-oriented sales professional. His expertise, commitment, and innovative approach will undoubtedly contribute to the success of any organization fortunate enough to have him on board.
— Megan Wycoff, DFS Group
Mumbai Airport Stores
Testimonials are representative of client feedback. Names and brands anonymised at client request.
Ready to enter or scale in Travel Retail?
We work with a select number of brands each year. If you'd like to explore whether we're the right partner, we'd be glad to hear from you.